Looking To Increase Restaurant Profits? Consider Expanding Into Catering
When it comes to running a restaurant, it can be exhilarating. At times, things can become overwhelming. This is especially true when it comes to dealing with the finances. There will likely come a time when you need to do something to increase your restaurant revenue. This is true even if you aren't struggling. With a successful menu, dedicated customers and a full kitchen, you have everything you need to develop an additional strategy that can increase your profits. You just need to decide what you're going to do. One option that restaurants decide to do is catering.
What Do You Get Out of Going into Catering?
- Enhanced Exposure – Catering not only enhances your exposure inside the restaurant, but it also enhances your exposure outside the establishment. By catering off-site events, whether it is weddings or corporate events, individuals who have never even been to your restaurant will be given the opportunity to give your food a taste. Chances are, they'll be impressed with what they see and taste and will eventually become regular customers of your restaurant.
- Improved Image – When you decide to offer catering to your customers, you're essentially letting them know that you care and that you want to offer them additional services that will better serve them. As a general rule, your reputation will automatically improve. After all, you are increasing the number of ways that they can get the food that they love. Just remember you may want to start off small so that you don't offer more than you can truly handle. Otherwise, quality may be compromised, which could impact your business negatively.
- Increased Profits – Usually, the primary reason to add catering to your restaurant is to increase revenue. Catering simply offers your customers an additional way to utilize your services when they need access to your food other than the traditional dining service.
Choose the Right Type of Catering for Your Business
- On- and Off-Site – If your restaurant has a private dining room, banquet hall or something similar, it can offer on-site catering. In some cases, you can offer on-site catering by closing the restaurant for a couple of hours on a particular day or by designating a certain section of the restaurant for special events. Alternatively, off-site catering is just as effective. You can prepare food at your kitchen and serve it at other locations.
- Drop Off and Pick Up – If you choose to do off-site catering, you will need to decide whether you want to have guests pick up the food or if you'll drop it off. Alternatively, you could offer both. You can offer set-up, waiter service and/or buffet.
- Full-Service – If you decide to offer off-site, full-service catering, then it will consist of preparing, transporting, setting up, tearing down and cleaning up the food and equipment.
You can get more inspiration by checking out other restaurants that offer catering services, such as Emelio's Catering .
4 April 2016